❃ FLOWER CHILD ❃
24.07.2017
❃ Flower Child ❃
Spell & the Gypsy Collective ~ Aug 17 Collection
Photography Brydie Mack {shot on 35mm film}
Muse Abby Brothers / Styling Isabella Pennefather & Brydie Mack
Styling Assistant Lily Reed Jones / Hair & Makeup Ashlee Rose Clay
Production Avenue 53
A few times a year our parents would pack us all up in their old Kingswood Holden and drive us all the way from Melbourne to Canberra and drop us at our Grandparents house for a few weeks. At home we were raggamuffin little tom-boys, but at Grandma’s house we were ‘little girls’. (We were the daughters she’d never had and as far as Grandma was concerned we were flipping well going to dress like it!) So she’d hand sew all these little floral dresses and when we arrived it was one floral-dress ensemble after the other, hours of embroidery and other girly activities. At the time I’m sure there was a generous amount of eye-rolling from us girls, but looking back at old photographs they’re fond and happy memories .
Flower Child is inspired by those little floral dresses, all rouched and flounced and oh-so pretty. And a homage to our dearly departed Grandma, who we pay tribute to regularly with making her ‘Latvian porridge’ which is really just code for ‘lots of butter and even more sugar and full-cream milk).
While Flower Child may be a nod to fond memories, it comes with feminine new, sophisticated styles – perfect for the girls who grew up.
The campaign was exactly what we’d hoped for, because the collection is super pretty we wanted an element of tough/sexy/cool, and the pairing of Brydie Mack & Abby Brothers was perfection…
First styles available 25th July, 10am AEST / 24th July 5pm PDT.
Drop breakdown
25th July, 10am AEST / 24th July 5pm PDT
Elle Gown – Rosewood
Elle Pantsuit – Indigo
Elle Boho Dress – Indigo
Elle Romper – Rosewood
Elle Blouse – Rosweood
Elle Mini Skirt – Rosewood
Elle Midi Skirt – Indigo
Elle Short Sleeve Blouse – Indigo
Joni Crochet Top
Joni Crochet Skirt
Later in the week Elle Lace Bra & Brief – Indigo & Rosewood
Mid-August, dates to be confirmed
Austin Texas Tee
Clover Lace Blouse
Clover Lace Gown
Clover Lace Mini Dress
Flower Child Denim Flares
Flower Child Denim Skirt
Flower Child Denim Shirt
Flower Child Tee
Sayulita Blouse – Birthstone & Sunflower
Sayulita Bomber – Birthstone
Sayulita Frill Gown – Musk
Sayulita Frill Maxi Dress – Sunflower & Birthstone
Sayulita Frill Mini Dress – Nightshade
Sayulita Frill Mini Skirt – Birthstone
Sayulita Frill Shorts – Musk
Sayulita Frill Split Skirt – Sunflower
Sayulita Kimono – Birthstone
Sayulita Short Sleeve Mini Dress – Musk & Sunflower
Sayulita Pants – Nightshade
Sayulita Short Sleeve Blouse – Nightshade
Sayulita Ruched Cami – Musk
Sayulita Original Bralette – Birthstone & Nightshade
Sayulita Tri Bralette – Birthstone, Nightshade & Sunflower
Sayulita Bloomers – Birthstone, Nightshade & Sunflower
Wild Moon Raglan
Wild Moon Tank
Can’t wait for Sayulita!! X Amazing prints.
Gorgeous photos ! Thank you !
Beautiful clothes.. but I couldnt help but think a Baby was going to come out with the amount of wide open leg shots this photographer really enjoys! Kind of took away from the outfits after a while.
Yesssss, have to agree!! Why do the models always have to sit with their legs so wide apart???
These photos are gorgeous and made me love everything even more…. <3
It just gets so tired after a while that this is how models / photographers think women need to be to get noticed – while wearing some of the most beautiful feminne clothes. This range is based on the girls Grandmothers dress sense and input to their lives. . … Somehow dont think Grandma thinks you need to have your legs open in every photograph to highlight how she wanted to dress her Grandaughters!! If I was the ‘creative’ on this shoot with the background the clothes were conceptged…. poppy fields, botanic gardens, picnics, lining up for movies in the park….. heck… you can do so many things without spreading your legs everyday! And making that the only way women can be respected….. just saying….. Anyway… off to buy these beautiful pieces… Love the clothes. Really would of been good if a baby came out though ; )
I totally agree with you regarding the spreading of the legs. It’s pretty disgusting The fashions are so beautiful they don’t need to do that to sell them. Come on guys !!!
Beautiful clothes, it’s obvious you had a lot of fun in them. Makes them even more stylish to me.
http://www.underaytedray.co.uk/2017/07/homemade-moisturizing-avocado-face-mask.html
I love the photos and the clothes!
https://nairgraphies.com/
Wow, the pictures are amazing and I’m so in love with all the clothes!
xx, Jeany from http://www.vogueetvoyage.com
Love this collection!! soooo beautiful!!
http://www.argentondesign.com
LOOl i love this photos can i draw this is realy awesome <3
Love these outfits<3
It looks super fashionable! xx
https://www.oneirojewelry.com
Can we please a price with each piece like was done with the Unicorn Drop?
Yes, I’m in love with this collection! I do agree with the comments above about the over sexualization of these models. I would love to see the models in more realistic settings so I can picture myself there too. I don’t make it a practice to visit abandoned skate parks and walk around topless. I guess if I ever did it would be in Spell though.
I’ve been checking back to see the August dates? Still no update here and it’s almost mid august.
Super excited!
the shoot is amazing as are the clothes, congratulations on yet another beautiful, timeless & unique drop! i like the bit of gruge your model adds to the pretty pieces & LA has settings like this (skate parks, beacjes etc) so i think its all EPIC, ROCK ON chicas xxx
I’m in love with this collection!