From small town to city lights ~  a road trip to be remembered. A story of an aspiring musician heading to Austin, Texas to try and make it, and the journey of self discovery in between. Of course, we’ve got some rockstar vibes, 70’s inspired paisley prints underscored with uncomplicated grace and femininity…

Photography Jamie Green
Muses Evelyn Rain and Ilaina Ruth 
Hair and Makeup Ilaina Ruth
Styling Taylor Day Grace 
Film by Phillip Harder 
Production Mel Carrero + Avenue 53 

Taking you back to the campaign with our producer Mel:
Austin, Texas. What a freakin’ cool city. We had always seen The Journey have this western twist – a road trip, an adventure, a discovery. We loved the idea of our muse trying to make it in music, and we just had a calling for Texas!

Our crew were probably the raddest bunch of people ever – Austin just oozes that element of COOL. Our hair and makeup artist Ilaina also modelled, our stylist Taylor also was a singer, Evelyn our muse sings too – it was one of those days that was just filled with a creative energy! It was an unseasonably chilly day in Texas, but our muses rocked it like the true stars they are. We hope you love how it got brought to life, we certainly loved creating it xx

Launching Wednesday, 12th February at 10am AEDT / Tuesday, 11th at 3pm PST

Spell Festival Coming Soon