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ISLA BAY – Spell Swim ’16
PHOTOGRAPHY (35mm film) & STYLING Brydie Mack
MUSE Alena Blohm
STYLING ASSIST Lily Reed Jones
HAIR & MUA Luciana Rose
PRODUCTION Michaela MacDonnell
LOCATION Perivolas, Santorini
It feels slightly ludicrous that this is the first time we’ve dipped our toes into the sparkling blue waters of swim… if you search ‘mermaid’ or ‘ocean’ on our blog, or flick through our campaign imagery – you’d swear it was where we started. And you’d not be too far off the mark, our loyal customers have been wearing our intimates as swim for years (admit it, how many times have you stripped down to your Spell intimates for a swim, um, hoping no one notices… if you’re like me, you’re counting a zillion salty moments)… So to finally be offering our beautiful customers a Swim Collection – and one we’re so proud of – feels very exciting indeed.
Our Isla Bay campaign was shot on the Greek Island of Santorini and we simply couldn’t gush enough about the genius work of photographer and stylist Brydie Mack of Wolf Cub Chronicles. Ok, so there’s been a few lady crushes flying around the office since discovering her work years back (remember that shoot she did with Hanalei Reponty?? Or the ones she’s done for Amuse??) Well finally we got to work with her (air fist pump). And… so – Alena Blohm. If you look her up in the dictionary of muses… she’d be right there under SWIM. This woman is incredible, she’s lithe and sunkissed and moves like a ballerina-gazelle.
We hope you love Spell Swim 16.
Shop it HERE along with LOVEBIRD Thursday 10th (11am AEST).