SUNSET ROAD – the prints. {FILM}
11.10.2015
[iframe id=”https://www.youtube.com/embed/4FtLNyNpDpU” align=”center” mode=”normal” autoplay=”no” maxwidth=”1000″]
Spelly shares her inspiration behind the prints for Sunset Road.
Film by Johnny Abegg
Music by The Family Jordan
It’s so important to us that our customers know how much thought and love we put into the prints that we use in our collection each season. Our prints are our babies, and Spelly spends literally weeks on each print, toiling over the motifs, the designs and colour-ways – we sometimes laugh at how seriously she takes the prints. Once, even after we’d shot a collection and the garments were totally in production, she sent an urgent midnight email to our team saying “guys I’ve been thinking about the tone of pink in that print, i think it’s too pink and needs to be more magenta… can we change it?” She sees nuances in colour that no one else can see, and she sees beauty in colour combinations that others don’t.
We know that each piece of every collection will end up in someones wardrobe, somewhere around the world, and possibly live there for years – so each print needs to tell a story, and be a true extension of our label. We labour over each line in the hand drawn sketches, each colour combinations and even the way the fabric is printed. Rayon takes colour completely differently to viscose for instance, and cotton is a whole other story – each fabric has its own story.
We’ve had many emails from customers lately alerting us to some pretty horrid reproductions of our original prints… We were heartbroken when we saw them, but instead of getting angry or bitter, we thought we’d turn it into something positive and use opportunity to really honour the process of creating our prints. So my partner Johnny met with Spelly and she shared the story behind our Sunset Road prints as well as a bit about the inspiration behind the collection and the campaign shoot with Erin Wasson. We hope the you enjoy the film! And please comment below to let us know if you’d be interested in hearing the inspiration behind future collections/prints/shoots… ; ) xxx Lizzy
I loved watching this and would definitely love to see more! X
I didn’t realise Spelly actually designed the prints herself.
As a print designer, authenticity and integrity in my designs is so important.
When I see designs being ripped off so blatantly, it’s just heart breaking!
Check these guys out http://www.acid.uk.com/ (anti copying in design).
X Jeli
I’d be over the moon to see more. This was amazing and so inspiring. One of the things I love the most about Spell Designs is the color combinations – they’re so unique and beautiful, and I love seeing all the little details in the prints. There are so many things you don’t see before purchasing and then when you get the items home there are so many stories in each print! You guys are true artists. Would be amazing to see a video like this with future collections! xx
Yes!! Definitely tell us more!! I know i am not the only one who wishes to be a fly on the wall of your studio! Tell us all of the things! xx Love your work so much ladies xx
Sorry to hear about your prints being copied. I would love to hear more about what goes into the collections. Seeing the thought process and design transformations is fascinating.
Loved this so much! You guys are so inspiring and I hope you share even more of your inspirations with us xxx
Love seeing the inspiration behind the designs. It makes your brand so much more special and desirable to have a personal touch to go along with your brand. Please continue to share your life and inspirations and always be true to yourselves. xo
Loved seeing this film with you Spelly so YES please continue sharing your work with us! You two are such beautiful souls and so inspiring. On all levels. Thank you for that. Xx insta@theorchidgypsy
The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.
All the magic is Clothing and Fashion.
things get copied and reinvented in the fashion industry all the time.. some of your fabrics SPELL and very simular to ones I’ve seen around.. I’m sure those people are not jumping up and down about it, its called ‘the name of the game’…
I would love to hear more about future collections, prints and shoots! You guys are amazing and the more I read about you and what you do and how you make things happen, I fall more in love with your brand!