Introducing Spell x Tuula

Forever on our moodboards and now our first ever design collaboration, a dream come true.

Spell, as in our label, is 10 years old this year … and from the earliest days we soaked up page upon page of inspiration from our fave blogs, (back when everyone was on blogspot, super talented creatives with epic and individual style doin’ a thing before it was called influencing or content!) One of the first ever bloggers to wear Spell was long time friend @tuulavintage, who wore a pair of our crochet shorts and a hand made tassel leather bag from one of our earliest collections ~ and of course she’s worn many other pieces since… It’s been such a long time coming but we’ve worked long and hard on our first ever design collaboration with Jessica Stein of @tuulavintage.

Born from a beautiful relationship with a long time muse, who travelled the world leaving us in awe of her beautiful vintage inspired style. Together we worked on a small collection of just four limited edition pieces ~ inspired by her travels and her own vintage collection fused with her favourite Spell styles {yes that’s a new colourway of her favourite Lionheart print!}

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Our muse Jessica Stein captured on film by Ming Nomchong from the first light on the sea, to the sun setting over the sand dunes

Hair and makeup Bonnie Lee
Production Hannah Sherrin