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PARADISO INSPIRED :: Our HOTEL PARADISO moodboard + Spelly talks about the collection on the set of our campaign shoot.
Film by Johnny Abegg | Music ‘Pretty Lights’ by Fog Lake | Muse Louise Mikkelsen | H&M Luciana Rose | Production Michaela MacDonnell
We love moodboards. No, scrap that, we NEED moodboards! When putting together a shoot or collection we create a moodboard (both digital and physical) to visualise how the collection/shoot will come together – it’s a way of corralling a very scattered creative mind into one place, with one direction.
Every moodboard is completely different… sometimes it will be filled with images of high end fashion that has inspired us, more often than not it’s overflowing with vintage shots from forever ago, but this time it was all about old, peeling vintage palm tree wall paper and a mish-mash of Mexican fabrics, old Hawaiian post cards, girls in bikini’s riding bikes through avenues of palm trees, coconuts, beat up 70s surf boards, hibiscus flowers, flamingos and pineapples – it was just S U M M E R !!!
Here are some if the images that inspired us for the campaign shoot, which was really just an extension of the collection and we catch up with Spelly on set during the campaign shoot to talk about the inspiration and the shoot! (Take a walk down memory lane on SPELL TV here!!)
SHOOT/COLLECTION GOES LIVE ON FRIDAY, NOVEMBER 20 at 11am!