Mashup: New York, New York.

I still remember the first time I flew into NYC. I’d just been on a dream road-trip through Yosemite and the Grand Canyon so I was pretty open and ready to be awe inspired… I was listening to Imogen Heap as we flew over the city lights at night time – I felt the energy of the city… and I cried. It was that powerful.

Everyone talks about it being a majestic whirlwind that can suck you in and swirl you around. There is always something to do, something to see, people to watch, things to eat , and what else would you expect from the city that never sleeps?

When we thought about shooting in New York we google/tumblr/pinterest searched ‘NYC, 70s, Boho, streetstyle’ and amazing content in this vein was surprisingly hard to come by… there are heaps of fashion shoots shot in NYC but most are high fashion, not ‘laid back femme-bohéme street style’… so we knew we had to do it ourselves… A lot of images in this post graced our Folk Town mood boards in the lead up to the shoot… Folk Town drops Feb 4th… get ready for Spell in the City.

Photos via Pinterest/Google images. If you see your image here and would like us to credit, please email pr@spelldesigns.com