Cloudy Bay

Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell Spell

The Freedom State Look Book ‘Cloudy Bay’ @thefreedomstateonline
Photography and Art Direction David Hauserman @davidhauserman
Model Chase Carter @  IMG models
Stylist Bonnie Macleod @bonniejanemacleod
Makeup Artist Satya Schmitz
Art Dept and Styling Assistant Siarn Maraga @siarn_elyse
Featured labels: Spell, Free People, Azura Jewellery

What is it that’s so undeniably romantic about a lone girl on a desert island, deserted beach or wandering wide desertscapes of some other far off wonderland? I’ve always steered away from shoots with multiple models for that very reason… fashion is such a personal thing, you may have 3 friends but each will have their own individual style… which is why I’ve always explored the notion of the intimate moments alone in our photo shoots. Where all that matters is what you want. The rest of the world falls away.

This mesmerising castaway shoot by our gorgeous online stockist The Freedom State (shot and directed by Byron’s own David Hauserman) is the perfect vehicle for this story to be played out. For isn’t it those moments alone on a beach, writing in your diary, pouring over a magazine, staring into a flickering fire that are truly beautiful, intimate, lasting?

I’m loving the styling in this shoot, it’s so quintessentially Spell, so quintessentially Free People, and ultimately, soooo Freedom State.

Shop the Spell, Free People and Azura Jewellery on THE FREEDOM STATE HERE.