California Dreaming








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Spell Holiday 13/14 Look book California Dreaming
Photographer Zoey Grossman
Styling Ashley Glorioso
Model Charlotte Free @ IMG
H&M Ashlee Rose
Daisy-chain head crown by CJS Flower Crowns

In California Dreaming, our Holiday 13/14 lookbook, our Spell alter-ego ventures far from her home in the Californian Desert and finds herself in a sea of dusty blues and turquoise hues, soft nudes, daisy chains and peaches and cream. She finds herself where the desert meets the ocean and where Dreams and Reality dance playfully around one another.

Shot on location in a dreamy little beach-side home in LA, we were lucky enough to have one of our favorite photographers Zoey Grossman bring this dreamy story to life with us.

Charlotte Free, with her faded candy-locks, floating around in creamy broderie anglaise cotton, soft rayon playsuits, draping kimonos – and believe it or not it was a total coincidence we designed that Forever Free tee – is the ultimate LA babe.

We hope you enjoy California Dreaming… and as we peek over the horizon at a looming 2014, we wish you an inspired holiday season, where your dreams and realities dance playfully around one another – barefoot in the sun, perhaps wearing daisy chains…

SHOP THE NEW LOOKBOOK HERE!! (And new styles dropping in coming days!!)