[arve url=”https://www.youtube.com/embed/ZQ6EFoBhw8s” /]



JASMINE – Spell August/September 2018
Photography and styling Brydie Mack
Muse Alyssa Miller
Hair and makeup Ashlee Rose Clay
Styling assistant Lily Reed Jones
Production Avenue 53 & Mel Carrero | Production assistant Emily Mason
Film by Jon Lile | Edit by Johnny Abegg

“When I got to New Mexico, that was mine. I’d never seen anything like it before…all the earth colours of the painter’s palette are out there in the many miles of badlands.”  Georgia O’Keeffe

After a trip to Santa Fe last year, Isabella returned home transfixed by New Mexico, dreaming of its painterly palette long after leaving. Mesmerised by this otherworldly landscape, it imprinted on her – just as it had on American artist Georgia O’Keeffe almost a century before. Isabella held her memories of Santa Fe close when designing Jasmine ~ a soft collection of breezy silhouettes and heirloom florals ~ and we felt it appropriate to go back to the scene of the crime, so to speak, to shoot the campaign…

Captured on 35mm by Brydie Mac at Georgia O’Keeffe’s New Mexico home Ghost Ranch, the colours of the very landscape that inspired the collection served as a remarkable backdrop for modern day muse Alyssa Miller, styled with a subtle nod to the inimitable O’Keeffe herself.

Jasmine ~ it feels such a long time in the making, was designed to drift through desertscapes… you’ll find the softest gypsy prints in classic Spell styles, embroidered jackets, ID tees and loungewear intended for languid days, pure khaki silk, organic cotton and exotic jacquards exude a relaxed luxury underpinned by a grounded sense of nostalgia. Enjoy dear friends!

First styles launching Thursday July 26th at 10am AEST
View the collection on our IGTV Runway here 

  • Jasmine Playdress – Navy
  • Jasmine Strappy Maxi – Cream & Lilac
  • Jasmine Flutter Sleeve Playdress – Cream (Spell exclusive)
  • Jasmine 90’s Mini – Navy
  • Jasmine Flutter Sleeve Maxi – Jade (Spell exclusive)
  • Jasmine Strappy Mini – Jade (Spell exclusive) 
  • Jasmine Blouse – Cream & Lilac
  • Jasmine Duster – Navy
  • Jasmine Cropped Top – Navy
  • Jasmine Palazzo Pants – Navy
  • Jasmine Maxi Skirt – Navy (Spell exclusive) & Lilac
  • Jasmine Playsuit – Navy
  • Jasmine Midi Tunic – Lilac
  • Jasmine Original Bralette – Navy & Lilac
  • Jasmine Bloomers – Navy & Lilac
  • Paloma Jumpsuit – Neutural
  • Paloma Mini – Neutural
  • Paloma Blouse – Neutral
  • Nightingale Reversible Kimono (SM/ML)
  • Nightingale Tie Top
  • Nightingale Wide Leg Pants
  • Nightingale Tri Bralette
  • Nightingale Bloomers
  • Nightingale Slips in Teal and Black – WHOLESALE ONLY 

Second drop, date TBC

  • Desert Daisy Babydoll Dress – Mustard
  • Desert Daisy Flutter Blouse – Lilac
  • Desert Daisy Maxi Skirt – Lilac
  • Desert Daisy Maxi Sundress – Lilac & Mustard
  • Desert Daisy Pinafore – Mustard
  • Desert Daisy Romper – Mustard
  • Eden Camo Jacket
  • Follow The Sun Dress
  • Follow The Sun Tee
  • Cabin Love Silk Slip – Olive
  • Lily Kimono Top
  • Lily Flutter Shorts
  • Lily Maxi Dress
  • Lily Mini Dress
  • Lily Maxi Kimono
  • Lily Original Bralette
  • Lily Bloomers
  • SPELL I.D Ribbed Tank
  • SPELL I.D Tee- Khaki
  • Hacienda Tee – Charcoal
  • Hacienda Jacket – Cream (Spell exclusive)  
  • Hacienda Shorts – Cream (Spell exclusive)